About Us
Our Story
Born from passion. Built for anglers
We are a tackle shop in Rohnert Park, Sonoma County. Our shop opened its doors in August 2025 with one goal: to give anglers a place where real knowledge, real passion, and truly reliable gear come together. After spending five years in the tackle industry, Mike knew what local fishermen were missing: personal guidance, trusted brands, and a shop built around community rather than profit.
Our Mission
North Bay Fishing Tackle is dedicated to providing high-quality fishing equipment and tackle for fishing enthusiasts. We have a wide range of products to cater to all your fishing needs, whether you're a seasoned angler or just starting out. Our team is passionate about fishing and is committed to helping you have the best fishing experience possible.
Reel Stories
"Mike has created a first rate tackle shop! The store is extremely well stocked from bass to bluefin gear, rods, reels, line, spooling and everything between. Couldn't recommend more! Go check it out and support our local tackle store!"
- Karl, K
“Mike and his team are amazing! I love supporting small businesses that are family owned, and NBFT is IT! Everyone there is so knowledgeable on all things fishing, and happy to help answer questions. I'm a boy mom with a fishing husband so this place is absolutely heaven on earth for my guys!"
- Teresa, P
“Great shop! Staff is very knowledgeable and helpful. They had everything that I needed. Prices are very competitive to online retailers as well.”
- Chris, L